Tuesday, February 23, 2010

NASCAR on Twitter

Twitter was started in July of 2006 with its first tweet. At the end of 2009 the site had over 19 million users. With its growing popularity many celebrities have taken to the trend. From Actors, musicians, famous heiresses, and tv hosts, the trend has reached college students, housewives, and many businesses. Users are given 140 characters to post their location, mood, idea, or anything else they please!

One of the newest facets to twitter is the growing NASCAR population! There is an official NASCAR twitter that features pages for the sports 3 biggest series (Cup, Nationwide, and Truck). Many of the tracks have twitter accounts keeping fans updated about events and such.
The latest addition in NASCAR on Twitter are the multitude of drivers of all 3 series joining the network. From Elliot Sadler's posted pictures of his newborn, Michael Waltrip's announcement as host of the "Fast Track to Fame", and Martin Truex Jr's game of 'guess where Im buying fish tacos'! Other drivers using twitter that I've found are: Denny Hamlin, Kevin Harvick, Ryan Newman, David Ragan, Juan Pablo, Brad Keselowski, Bobby Labonte, Jeff Burton, Robby Gordon, Michael McDowell, AJ Almindinger, and several others.
I think that this is a wonderful idea for drivers and the sport in general. More exposure during this economic times could mean more new fans, and more interaction with existing fans. I for one enjoy reading about what my favorite driver did on his off days or seeing snapshots of their daily lives.

In a sport where most fans only see the hood of their favorite drivers car (especially if they are not in one of the top tier teams) this could be a revolution for the sport. New drivers can broaden their fan base and interact more with their fans.

I think it paints the sport in a much more human light, than just this big oiled NASCAR machine. Not to mention the banter back and forth between drivers is often a big laugh!

Check out twitter to see if your favorite driver is up and posting!

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